Looking for hair colour inspiration?

How to find the right hair colour for you

Can't decide what colour to go for? Needing inspiration? Choicify is our virtual hair colour filter which allows you to try on different hair colours in real time - no need to download an app. Read on to try it for yourself and find your next new look.

LIVE Colour Hair Dye from Schwarzkopf1

No Need to Download


Our Choicify hair colour filter opens automatically when you click on the 'Virtual Try On', button on our homepage. For iOS the preview will only work in Safari.

LIVE Colour Hair Dye from Schwarzkopf2

Try Different Colours


Using the colour selection circles, choose the colour you want to try on. Then identify your shade from the finder so we can provide a personal recommendation.

LIVE Colour Hair Dye from Schwarzkopf3

Your Colour Recommendation


Based on the information you provide, we'll recommend the best hair dye to meet your needs.


Try it here

Our Advice

Please note, as we only believe in quality colour for your hair, some colour journeys aren’t possible. Choicify will notify you if this is the case. Our team of Schwarzkopf hairdressers are on hand to give advice and help if you have any questions on what colour you would like to go next. 

Give us a call on freephone 0800 328 9214 (UK),1800 535 634 (Ireland),email us at consumer.advisory@henkel.com or ask us on social @livecolouruk

Troubleshooting & FAQs

  • If you find you can’t see yourself in your camera check your browser and or device is fully supported. 
  • For iOS the preview will only work in Safari.
  • The AR technology is currently supported by the following browsers and operating systems:
    PC Camera 480p Operating System Windows 7 MacOS High Sierra 10.13 Browser Edge 17 Chrome 64.0 Safari 11.1 Firefox 63  and Sogou 8.5
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