00B Ice Blonde

Cool blonde with striking shine

Swatch sample of 00B Ice Blonde
Expected results
Swatch of hair colourSwatch of expected outcome of using 00B Ice Blonde
Swatch of hair colourSwatch of expected outcome of using 00B Ice Blonde
Swatch of hair colourSwatch of expected outcome of using 00B Ice Blonde

Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

LIVE Men 00B Ice Blonde

New! Virtual try on

Shop now

- Permanent Lightener
- Cool Blonde

With high voltage hair firmly on trend, there's no better time to get creative. Cool blonde with striking shine. Achieve up to 4 levels of lift and neutralise yellow undertones, while leaving hair noticably smooth.


Before Applying!

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If your hair is previously coloured, this might affect results

Application & Development

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

Rinsing

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water

Top Tips:

Always perform the allergy alert test 48 hours before each time you colour, even if you’ve used the product before

Remember if your hair’s previously coloured, this may affect the results

Already coloured your hair? Then just follow the root regrowth instructions

If you’re lucky enough to have thick locks or hair longer than shoulder length, you’ll need two or more packs for a nice, even coverage

Old towels & skin barrier cream at the ready - you only want to colour your hair

Have some cotton pads and skin toner handy just in case you do get product on your skin


Download our guide for step-by-step application instructions and pre-colouring advice

Pack Contains:
1 Tube LIVE lightening cream 50ml
1 Applicator bottle with developer lotion
1 Sachet blonde booster ultra-plus 20g
1 Sachet colour after treatment 22.5ml
1 Applicator tip
1 Pair of gloves
1 Insruction Leaflet

Aqua, Sodium Laureth Sulfate, Cetearyl Alcohol, Isopropyl Myristate, Ethanolamine, Ammonium Hydroxide, Coconut Alcohol, Bis-Cetearyl Amodimethicone, Ammonium Sulfate, Parfum, Ceteareth-20, Sodium Silicate, Etidronic Acid, Linalool, Citronellol, Aqua, Hydrogen Peroxide, Isopropyl Myristate, Cetearyl Alcohol, PEG-40 Castor Oil, Ceteareth-20, Sodium Cetearyl Sulfate, Cera Alba, Etidronic Acid, Potassium Hydroxide, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Sodium Sulfate, Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Paraffinum Liquidum, Dimethicone, Guar Hydroxypropyltrimonium Chloride, Ceteareth-20, Cetrimonium Chloride, Isopropyl Alcohol, Phenoxyethanol, Parfum, Potassium Phosphate, Prunus Armeniaca Kernel Oil, Niacinamide, Panthenol, Methylparaben, Benzophenone-4, Carbomer, Linalool, Potassium Hydroxide, Laureth-23, Laureth-4, Benzyl Salicylate, Sodium Chloride, Limonene, Benzyl Alcohol, Hexyl Cinnamal, Hydrolyzed Keratin, Salicylic Acid, Acid Violet 43, HC Blue No. 12, Potassium Sorbate, Sodium Benzoate, Potassium Persulfate, Sodium Silicate, Sodium Persulfate, Ammonium Persulfate, Aqua, Silica, Disodium EDTA, Potassium Sulfate, Ammonium Sulfate, Sodium Sulfate