104 Cool Lilac

Swatch sample of 104 Cool Lilac
Expected results
Light BlondeSwatch of hair colourSwatch of expected outcome of using 104 Cool Lilac
Medium BlondeSwatch of hair colourSwatch of expected outcome of using 104 Cool Lilac
Dark BlondeSwatch of hair colourSwatch of expected outcome of using 104 Cool Lilac

Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

104 Cool Lilac

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  • Just landed! 
  • Permanent pastel shade
  • Lightens & colours in 1 step
  • 4 levels of lift
  • Suitable for naturally light to dark blonde hair

In a daze of lilac haze! With our 2 in 1 formula that contains pastel pigments, your blonde is lifted by up to 4 levels, whilst adding a soft pastel touch at the same time!

Before Applying!

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If your hair is previously coloured, this might affect results

Application & Development

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result


  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water
  • 1 tube Colour Cream
  • 1 application bottle with developer lotion
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Isopropyl Myristate · Glyceryl Stearate · Ammonium Hydroxide · Decyl Oleate · Sodium Cetearyl Sulfate · Bis-Cetearyl Amodi methicone · Cocamidopropyl Betaine · Sodium Sulfite · Ammonium Sulfate · Parfum · AscorbicAcid·PotassiumStearate·Glycerin·SodiumChloride·PotassiumHydroxide·2083109 Etidronic Acid · Linalool · Toluene-2,5-Diamine Sulfate · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · Citronellol · Xanthan Gum · 2-Methylresorcinol · Hexyl Salicylate · Resorcinol · 2,4-Diaminophenoxyethanol HCl · 4-Amino-m-Cresol · m-Aminophenol · 1,3-Bis-(2,4-Diaminophenoxy) Propane HCl

Developer: Aqua · Hydrogen Peroxide · Isopropyl Myristate · Cetearyl Alcohol · PEG-40 Castor Oil · Ceteareth-20 · Sodium Cetearyl Sulfate · Cera Alba · Etidronic Acid · Potassium Hydroxide · Disodium Pyrophosphate · 2,6-Dicarboxypyridine 

After Treatment: Aqua · Cetearyl Alcohol · Behentrimonium Chloride · Dimethicone · Prunus Armeniaca Kernel Oil · Panthenol · Niacinamide · Hydrolyzed Keratin · Paraf finum Liquidum · Guar Hydroxypropyltrimonium Chloride · Ceteareth-20 · Phenoxyethanol · Cetrimonium Chloride · Isopropyl Alcohol · Parfum · Potas sium Phosphate · Dimethiconol · Methylparaben · Benzophenone-4 · Carbomer · Potassium Hydroxide · Citronellol · Butylphenyl Methyl propional · Sodium Chloride · Limonene · Cyclomethicone · Benzyl Alcohol · Methylisothiazolinone · Acid Violet 43 · HC Blue No. 12