043 Red Passion

Swatch sample of 043 Red Passion
Expected results
Light BrownSwatch of hair colourSwatch of expected outcome of using 043 Red Passion
Medium BrownSwatch of hair colourSwatch of expected outcome of using 043 Red Passion
Dark BrownSwatch of hair colourSwatch of expected outcome of using 043 Red Passion

Permanent Colour

This gives a permanent shade that will last up to 28 washes, depending on your hair history.

043 Red Passion

New! Virtual try on

Shop now
  • Maximum colour depth & radiance
  • Built-in Vibrancy Serum with vitamins & oils
  • Stunning shine
  • Suitable for up to 70% grey hair

Can’t resist that red? With added vitamins & oils, our built-in Vibrancy Serum creates a deeply rich shade that you’ll be powerless to resist!


Take a look at our video for all the tips on getting and maintaining that vibrant look

Before Applying!

  • Always perform an Allergy Alert Test 48 hours before each time you colour, even if you’ve used the product before
  • Use a clarifying/deep cleanse shampoo 48 hours prior to application
  • Check application range to ensure your natural hair is suitable for your chosen shade.
  • If your hair is longer than chin length or thick, we recommend using two packs
  • If your hair is previously coloured, this might affect results

Application & Development

  • Apply to dry, unwashed hair. To help remove any residue from hair gently brush before starting the application
  • Avoid staining your fav jumper by having an old towel at the ready
  • Use skin barrier cream around your hairline and ears to ensure your hair is the only thing being covered!
  • Always leave hair down while the colour develops to give an even result

Rinsing

  • Before rinsing the colour sprinkle a little water on your hair and massage your hair and scalp for a few seconds including around your hairline. This emulsifies the colour and helps to ensure an even result and reduce skin staining.
  • Rinse the colour out using lukewarm water
  • 1 tube of Colour Cream
  • 1 application bottle with developer lotion
  • 1 After Treatment
  • 1 instruction leaflet
  • 1 pair of gloves

Colour Cream: Aqua · Cetearyl Alcohol · Ammo nium Hydroxide · Glyceryl Stearate · Ceteareth-20 · Octyldodecanol · 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate · Sodium Laureth Sulfate · m-Aminophenol · Sodium Cetearyl Sulfate · Serine · Prunus Armeniaca Kernel Oil · Parfum · Sodium Sulfite · Oleic Acid · Toluene-2,5-Diamine Sulfate · Potassium Stearate · Glycerin · 4-Amino- 2-Hydroxytoluene · Ethanolamine · Tetrasodium EDTA · Carbomer · Potassium Hydroxide · Ascorbic Acid · Linoleamidopropyl PG-Dimonium Chloride Phosphate · Propylene Glycol · Sodium Sulfate · Benzoic Acid 

Developer: Aqua · Hydrogen Peroxide · Cetearyl Alcohol · PEG-40 Castor Oil · Disodium Pyrophosphate · Sodium Cetearyl Sulfate · Disodium EDTA · Sodium Benzoate · Phosphoric Acid

After Treatment: Aqua · Cetearyl Alcohol · Behentrimo nium Chloride · Prunus Armeniaca Kernel Oil · Litchi Chinensis Fruit Extract · Morinda Citrifolia Fruit Extract · Panthenol · Hydrolyzed Keratin · Isopropyl Myristate · Citric Acid · Phenoxyethanol · Stearamidopropyl Dimethylamine · Isopropyl Alcohol · Glyceryl Stearate · Parfum · Sodium Methylparaben · Propyl ene Glycol · Polyquaternium-37 · Glycerin · Dicaprylyl Carbonate · Butylphenyl Methylpropional · Limonene · Linalool · Hexyl Cinnamal · Lauryl Glucoside · Potassium Sorbate